FURTHER extending its commitment to Victorian basketball, Bulla Family Dairy (Bulla) has joined with Basketball Victoria to become naming rights partner of the Bulla Hoop Time program.
Bulla’s Marketing & Portfolio Strategy Manager Andrew Noisette, Basketball Victoria CEO Nick Honey as well as players and representatives of Melbourne United Basketball Club attended a special school clinic at Parktone Primary School yesterday to make the major announcement.
Parktone’s budding basketball stars snacked on Bulla ice creams and watched the entertainment on court as Melbourne United and even a pair of Harlem Globetrotters went back to school captivate the crowd.
Bulla’s community-minded focus and proud history supporting Australian sporting organisations are important traditions according to Bulla CEO Allan Hood that the company has maintained across its 108 years in business.
“Following on from our longstanding partnership with Melbourne United, we’re very proud to take our involvement to the next level, announcing our naming rights for the Hoop Time program run by Basketball Victoria,” Hood said. “We truly value our involvement in Basketball Victoria’s local grassroots competition and see this as a great opportunity to bring our 108 years of history and tradition to be a part of creating a new tradition within Victorian basketball.
“As a family business we highly value being part of a team that shares similar values of effort, team work and giving back to the community.”
Basketball Victoria CEO Nick Honey welcomed Bulla to the Basketball Victoria community and said it was an amazing benefit to Bulla Hoop Time – our grassroots schools program.
“Bulla Family Dairy signing on with Basketball Victoria as a naming rights partner for Bulla Hoop Time is a winning partnership,” Honey said. “Bulla’s choice to sponsor one of our flagship programs is a great benefit to Bulla Hoop Time programs across the state, as it will enable Basketball Victoria to expand the program and continue providing great opportunities for all Victorians on the court.
“We look forward to a long and fruitful partnership with the Bulla Hoop Time competition.”
Basketball Victoria’s School Programs Coordinator Rebecca Ross said it was exciting to see Bulla commit further support towards grassroots basketball with its partnership.
“Bulla Hoop Time continues to go from strength to strength and we can’t wait for 2018 to get under way,” Rebecca Ross said. “We welcome new naming rights partner Bulla to our team and with their assistance, we look forward to building upon our record breaking numbers and surpassing our 2017 figures, which topped 45,500 participants.”
The Bulla-Basketball Victoria partnership has more to announce too… but we’ll save that for tomorrow.